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Sunday, 16 March 2025
Role of Personl Finance Professionals in the AI Age
A few days ago, I was traveling to the airport and checked Google Maps for the best transit route. It gave me the “fastest” options; trains, buses, and metro combinations. But there was a problem. Google Maps didn’t know that I had luggage. It didn’t know how crowded Mumbai local trains are during the peak hours. It suggested a "technically correct" route but not a practically sensible one. So, I used my judgment and opted for a radio taxi instead.
This experience reminded me of the role of personal finance professionals (PFP) in the age of AI.
AI vs. Human Intelligence in Finance
Today, AI-powered financial tools are everywhere. Robo-advisors build investment portfolios, tax calculators recommend savings strategies, and budgeting apps categorize spending. But can they truly understand the nuances of personal finance?
Much like Google Maps, AI-driven financial tools:
✅ Analyze historical data and trends
✅ Optimize for the “technically correct” choice
✅ Suggest the most efficient option based on algorithms
But real life isn’t just about efficiency; it’s about practicality, emotions, and unique personal situations. That’s where AI often falls short.
Let’s say two people, A and B, have the same income, expenses, and investment horizon. AI might suggest the same portfolio for both. But what if:
• A is a business owner with unpredictable cash flows?
• B is a salaried professional planning for a home loan in two years?
An AI tool won’t recognize these distinctions, but a PFP will.
The Human Intelligence Layer in Financial Planning
A good PFP does what AI cannot:
1️⃣ Understanding Behavioral Biases
AI assumes you’ll act rationally, but human nature says otherwise. Investors panic during market crashes and get overconfident during bull runs. A PFP acts as a behavioral coach, keeping emotions in check and helping you stay the course.
2️⃣ Personalizing Strategies
AI applies formulae, but humans consider real-life context.
• You might have a high-risk appetite, but high liquidity needs.
• You might be risk-averse but need higher returns to reach a goal.
• You might have dependents, a family business, or unique financial responsibilities.
These nuances don’t always fit into AI’s standardized recommendations.
3️⃣ Adapting to Real-Life Complexity
Life isn’t predictable. A bonus, job loss, sudden medical expense, or a child’s education plan changing; these require context-based decisions that a rule-based AI system cannot fully grasp. A PFP can modify plans dynamically, ensuring your plan evolves as your life does.
4️⃣ Providing Accountability & Guidance
AI suggests, but who ensures you follow through?
• How many times have you set a budget but not followed it?
• Have you ever ignored a tax-saving solution despite knowing about it?
A human advisor not only guides but also ensures action is taken; something AI can’t do.
The Future: AI + Human Intelligence
The best approach isn’t AI versus Human; it’s AI + Human. AI is a powerful tool. It helps with number crunching, simulations, and pattern recognition. But personal finance isn’t just about calculations--it’s about decision-making, emotions, and life goals.
Much like how Google Maps provides directions, but local knowledge helps navigate real-world travel, AI will assist financial planning, but human advisors will refine, interpret, and personalize strategies.
👉 Technology will keep evolving, but human insight will always be
Prasad Patwardhan
VittaSiddhi
QPFP®